The HPRA's first ever national information campaign was launched in September 2016. The campaign, which incorporates radio, digital and print advertising, was repeated in 2017 during March / April and October. The focus of the HPRA adverts is to highlight the importance of the safe use of medicines as well as medication adherence in general.
Our key message to members of the public is to take care when taking medication and specifically to be aware of and read the information and directions for use that come with every medicine. Research results published by the HPRA showed that fewer people are taking the time to read these important details.
If members of the public have any questions or concerns about a medicine, they should contact their healthcare professional.
The theme of the print adverts, which will be featured in a number of national newspapers, is “For the full benefit, take 3 minutes". The adverts remind readers of the importance of taking time to understand and follow the directions for use that come with their medicine.
There are three versions of the radio advert each of which is linked to a certain time of day - breakfast, lunch and dinner. Overall, however, the key message in each version is the same and encourages those taking - or giving medicines to someone in their care - to take the time to remind themselves about the right dose and directions for use.
Our radio ads will air across a wide number of national and local stations. Listen to the ads below:
The digital adverts again include the theme: "For the full benefit, take 3 minutes". A clock appears counting up to 3 minutes and encourages viewers to follow th
e directions that come with their medicine.
The digital versions of the adverts will appear across a number of news and general interest websites.