Beware of misleading claims – the HPRA does not promote or endorse specific health products or brands

We are aware of an increase in websites and advertisements falsely claiming that their products, including medicines, medical devices and cosmetics, are directly recommended by the HPRA. This is not true. The HPRA does not promote or endorse specific products or specific brands.  

Be cautious of websites and ads making these false claims. Do not buy these products, as they may be from untrustworthy suppliers who are advertising illegally and making false claims.  

The HPRA authorises medicines but does not promote or endorse specific ones

The HPRA authorises medicines but does not recommend or endorse any one medicine or specific brand over another. As the national regulator for medicines in Ireland, we ensure that medicines meet safety, efficacy and quality standards. This is different from promoting or endorsing an individual product or brand. The HPRA does not give medical advice.  

We do not certify, authorise or approve medical devices or cosmetics 

The HPRA does not certify, approve or authorise medical devices or cosmetics. Any websites or adverts claiming that their medical devices or cosmetics are approved by the HPRA are making false claims.  

Medical devices include products such as glucose monitors for diabetics and self-tests that are used to diagnose a condition or to monitor a particular treatment.  

Cosmetics include products such as teeth whitening products, makeup and other beauty products.  

Dangers of buying prescription medicines online 

It is illegal to sell prescription medicines online. There is no guarantee of quality or safety when you buy prescription medicines from unauthorised sources, such as websites. You could be risking your money and your health. Always buy prescription medicines from a pharmacy. 

See our information for members of the public about the dangers of buying prescription medicines online. 

Report false claims  

If you see a website or advertisement making these claims, email reportacase@hpra.ie to report it. We work to shut down illegal ads and remove illegal products from websites.  

If you are unsure if a claim about the HPRA is genuine, contact us to check.