Urgent warning of fraudulent websites and adverts promoting illegal medicines

Surge in online advertisements making spurious claims and featuring false endorsements

The HPRA today states that it has identified a significant increase in recent weeks of online content making false claims whilst promoting medicines, medical devices and cosmetics. It is specifically highlighting a new development where dubious sites and social media posts are using the HPRA logo to falsely claim featured products are endorsed* by the HPRA. Other regulatory bodies internationally are being targeted in a similar way. The unacceptable use of the HPRA logo and name in this way is clearly designed to deceive and mislead consumers. It is urging members of the public not to buy such products online as they are likely to be from untrustworthy suppliers both engaged in illegal advertising and offering fake or unauthorised products that could pose a health risk. As the independent regulator, the HPRA will never endorse or promote any specific health product or brand.

In May alone, the HPRA has observed a surge in misleading website activity. The websites, which are hosted outside of Ireland by the e-commerce platform Shopify, are being directly promoted to consumers via fake Facebook profiles and ads. To date, some 155 Shopify product listings, 124 Facebook profiles and 414 Facebook advertisements have been identified making false claims with many also fraudulently stating that the product or brand is endorsed by the HPRA. The HPRA has advised Shopify and Meta of this fraudulent activity and of the public health risks associated with illegal prescription medicines and other unregulated health products sold online. It has requested Shopify and Meta to intercede to proactively identify and remove product listings, fake profiles and adverts from their platforms.

According to Grainne Power, Director of Compliance, HPRA, in recent weeks there has been an upsurge in fake and misleading online posts. In all cases, despite what is being claimed, these illegal products are manufactured and sourced outside of Ireland.

“We know that a lot of people are being duped into purchasing fake and illegal products via these sites. Working with Revenue’s Customs Service, we have detained a significant number of products at point of entry to the country. A number of these purport to be genuine prescription medicines when in fact the products as presented do not exist as an authorised product in any market.

“One notable example are transdermal delivery microneedle patches which it is claimed contain semaglutide or tirzepatide and, featuring the Irish flag, are supposedly made in Ireland. In addition to references to the HPRA, there are also claims these products are endorsed nationally by charities, hospitals and individual healthcare professionals. All these claims are untrue. Microneedle patches containing semaglutide, tirzepatide or any GLP-1 type medicine are not available as approved medical treatments.

“The key message we are highlighting today is that the HPRA never endorses individual brands nor do we allow our logo to be used in the promotion of health products. Our advice to consumers is that if online sources feature a HPRA logo or suggest a HPRA endorsement, then this is actually a clear sign you are engaging with a dubious site and seller. At best you are wasting your money with these online scams but at worst you could be seriously endangering your health. We are advising that when it comes to prescription medicines, ensure that the product is prescribed by a healthcare professional and sourced from a local pharmacy. All medicines, medical devices and cosmetics should be purchased through trustworthy, reliable and recognised sources,” she concluded.

The HPRA continually monitors websites and social media channels for fake and illegal health product promotion. In 2024, 2,553 websites, e-commerce listings and/or social media pages were amended or shutdown. It continually warns the public of the dangers of purchasing prescription only medicines online. It is illegal to sell prescription medicines online and there is no guarantee of the quality, safety or effectiveness of the medicines purchased from unauthorised sources.

If a member of the public is uncertain about a claim being made in relation to a brand or product, they can contact the HPRA for clarification. The HPRA also welcomes reports of suspicious activities linked both to the supply of medicines and other health products, and their promotion where the HPRA logo or name is being used. Anyone can report in confidence to the HPRA at reportacase@hpra.ie or at 01 6343871. The HPRA’s digital information campaign provides further information for consumers on the dangers of purchasing prescription medicines online. 

ENDS

For further information

Káno Communications Tel: (01) 679 8600

Siobhán Molloy / Sinead Brassil (086) 817 5066 /(086) 057 9298

*The HPRA does not promote or endorse specific products or specific brands.The HPRA authorises medicines but does not recommend or endorse any one medicine or specific brand over another. As the national regulator for medicines in Ireland, it ensures that medicines meet safety, efficacy and quality standards. This is different from promoting or endorsing an individual product or brand. The HPRA does not give medical advice.

The HPRA does not certify, approve or authorise medical devices or cosmetics. Any websites or adverts claiming that their medical devices or cosmetics are approved by the HPRA are making false claims.