Product Recall - ToothFaerie Toothpaste Range

Notice type: Recall

Date: 23/02/2023

The Health Products Regulatory Authority (HPRA) and the Health Service Executive (HSE) today advised members of the public of a recall of the ToothFaerie brand of toothpaste products. These toothpastes are considered unsafe, and consumers are advised to stop using these products immediately.

The products are not believed to have been made widely available. However, the HPRA understands that some of the recalled products may still be available to Irish consumers, including via online supply or at local markets.

The HPRA previously requested retailers to stop selling these toothpastes as they do not meet the requirements of the European Cosmetics Regulations. For this reason, they are considered unsafe.

For example;

  • The products listed an ingredient which is prohibited from use in cosmetic products. This ingredient, sodium tetraborate (borax), may cause damage to the reproductive system which may affect fertility.
  • One batch was tested and found to contain lead which should also not be used in cosmetics as it can damage fertility or the unborn child and can cause damage to organs through prolonged or repeated exposure.
  • Some batches of product were tested and found to have microbial contamination at levels which may cause infection or irritation.
  • No assurance was received that a Cosmetic Product Safety Report had been carried out for the products in question. Such safety reports are a legal requirement for all cosmetics on the Irish market in order to protect public health.
  • Unfounded medical claims are made in the product advertising material.

To date, the company has not addressed these safety concerns.  Therefore, these products are still considered non-compliant and unsafe, and are being recalled to consumer level.

Background Information Or Related Documents:

We previously issued a Product Safety Notice on these products on 31 January 2023.

Actions To Be Taken:

Advice for consumers

If you purchased one of these products, please stop using it immediately. If you have any medical concerns, please consult with your GP.

Advice for retailers

If you are a retailer and have any of the below named products in stock, please quarantine the stock from sale and contact the HPRA at

Product Name

Batch Code

ToothFaerie Activated Charcoal with coconut Toothpaste

All batches

ToothFaerie Activated Charcoal with peppermint/spearmint Toothpaste

All batches

ToothFaerie Cinnamon Leaf & Spearmint Toothpaste

All batches

ToothFaerie Orange & Petitgrain Toothpaste

All batches

ToothFaerie Peppermint & Spearmint Toothpaste

All batches

ToothFaerie Sweet Fennel & Turmeric Toothpaste

All batches

Further Information:

ToothFaerie toothpaste list of ingredients

ToothFaerie activated charcoal from coconut toothpaste

ToothFaerie activated charcoal peppermint and spearmint toothpaste

ToothFaerie cinnamon and spearmint toothpaste

ToothFaerie orange and petitgrain toothpaste

ToothFaerie peppermint and spearmint toothpaste

ToothFaerie fennel and tumeric toothpaste

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