Tooth Whitening

Changes in EU legislation came into effect in October 2012 for the purpose of assuring a greater degree of protection of consumer health in this area. 


The legislation places restrictions on the limits of hydrogen peroxide and other compounds or mixtures that release hydrogen peroxide (e.g. carbamide peroxide, zinc peroxide and sodium perborate) in tooth whitening or bleaching products.
  • If levels of hydrogen peroxide (present or released) are less than or equal to 0.1%, the product can be sold to the general public.
  • If the levels of hydrogen peroxide (present or released) are between 0.1% and 6%, the product can only be sold to a registered dentist.  The product must also be applied under dental supervision.
  • Tooth whitening products that contain greater than 6% hydrogen peroxide (present or released) are prohibited.

HPRA communication on tooth whitening products:

Information for distributors
Information for retailers
Information for consumers

(*Please note these were issued under our former name of IMB)