Advertising human medicines in Ireland

Our role

We regulate the advertising of human medicines in Ireland. We make sure that advertisements comply with the Medicinal Products (Control of Advertising) Regulations of 2007 (S.I. No. 541 of 2007).

Complying with these regulations ensures that advertisements for medicines are:

  • Accurate
  • Not misleading
  • In line with the approved information for the product

The HPRA’s advertising surveillance programme

We operate a surveillance programme to make sure advertising of medicines is in accordance with the legislation. As part of this programme we:

  • Perform reviews of advertisements in several types of media, including medical journals, newspapers, radio, television, social media, and others.
  • Investigate complaints received about advertisements for medicines.
  • Inspect companies who advertise medicines in Ireland.

You can find more information on advertising compliance in our Guide to Advertising Compliance.

Media and social media outlets can find more information and advice on our webpage on on the advertising and promotion of prescription-only medicines.

The HPRA’s compliance programme on advisory boards

We also have a compliance programme for pharmaceutical company’s advisory board meetings.

You can find more information on our Advisory Boards page.

Contact us

You can send any queries or complaints about the advertising of human medicines in Ireland to