Advertising

Strict rules exist regarding the advertising of veterinary medicines. The rules are policed by the Department of Agriculture, Food, and the Marine (DAFM).

EU legislation prohibits the advertising of veterinary medicines that are supplied under prescription to farmers and the public. It is also prohibited to advertise a veterinary medicine outside of the terms and conditions of its marketing authorisation. Non‐prescription veterinary medicines may be advertised to farmers and the public.